New customers are effective you will be able to detect deviations and determine the changes for your next strategy. To calculate it you will have to locate all your expenses in Marketing and Sales those responsible for attracting new customers. This is the formula cost acquisition customers For the cost of each new customer to be profitable the result obtained must represent of the average value of its life cycle or LTV. I ll teach you how to calculate it below I also leave you a webinar where we teach you how you can reduce this Customer.
Acquisition Cost with tips that will help you develop your strategic markeo mobile number list mting plan. Webinar Customer acquisition costs LTV Lifetime Value The Lifetime Value or Customer Lifetime Value is closely linked to the CAC. In order to have a good x ray of how our business is going once we have the costs for each new customer you must know if the income it brings you is greater than its costs. In this case we would be facing a positive scenario. Here is the formula LTV average customer spend per purchase X purchase recurrence for a year X length of time they are our customer If you have already calculated it and want to know.
If it is a good result visit this article where we show you the latest metric to determine your business health How to measure ROI in marketing With these calculations you can already determine what the results of your actions have been. Before carrying out any strategic approach and so that you can have a complete internal analysis we recommend that you analyze your buyer persona carefully and review the resources you have available and your budget. This webinar will help you plan your next budget. SECOND STEP Detect strategic opportunities How to detect business opportunities Analyze your external context.