At this point companies like to announce trade fair visits or events that not only open up the opportunity for a personal meeting but also signal a clear sell signal for industries such as stand builders. So you always get the right time to get in touch. A change in management is often exciting too as it brings a breath of fresh air into a company - sometimes budgets are then distributed differently. In any case an exciting signal for you! This is what you will find in the news: Signals such as: management change trade fair visit Awards Relocation team extension Aside from that: innovation Values Blog: discover strategies & topics Does your target company have a blog.
Terrific! A company blog is particularly suitable for starting a conversation during cold calling or for social selling. You quickly recognize which topics a company is currently moving and Latest Mailing Database in which areas it has built up expertise that it wants to communicate to the outside world. In addition the blog can be used to narrow down and define the industry of your target company even better - if you only knew beforehand that this company specializes in D printing you can usually find out on a blog what type of D printing this company does Specialist is or what she knows most about and stands out from the competition.
In addition you quickly recognize how innovative a company is. If the blog is well maintained and the choice of topics is well thought out this indicates a modern open-minded target customer. It also shows you that content marketing plays a role for this company - otherwise there would not be a well-maintained blog. Perhaps the selection of topics in the blog will tell you something about your target customer's specific sales and marketing strategies. Does he write a lot about cold calling.