He brought with him a classic scientific approach - make claims and test them . Through years of (scientific) work, he has found firm principles. He knew what is effective and worked on the basis of these laws. While he couldn't tell a product would be popular, he knew the most effective way to sell it. And I also have the feeling that there is far too little testing here in Germany. So be one step ahead of your competition, accept the principles and start working more scientifically. 2. Salesmanship only In addition to the scientific approach, Hopkins' 2nd rationale for his advertising was... Advertising is salesmanship. So the principles of selling are the same as for advertising. So the only purpose of advertising is to sell something.
I don't know if you know that, but then and still today advertising is prestigious, for example great prizes are awarded. And since advertisers are keen on those prices, they focus on that instead of selling for the client. I'll say it again, advertising is selling, just multiplied. Hopkins also addresses a key point I always preach: A good speaker is seldom a good salesman. A good salesman is seldom a good speaker. Good salespeople Israel phone number list may not be good at grammar or rhetoric. But they know how to use words that persuade. And now, to sell on the internet, you don't have to be good with words, you just have to know how to use words that sell. Whenever you're writing lyrics, always think, "Would I say that in a face-to-face sales pitch? Yes or no?" So never forget.
Your internet marketing has only one purpose - to sell. 3. Offer service people are selfish. It's always just me, me, me. That's just the way it is. care about your interests or your profit. You are only interested in yourself. You are always looking for something (a service) for yourself. So it's always about them, not you . A good salesperson doesn't say, "Buy my product! Buy my product!“. A good salesperson describes the customer's view of their service and paints a picture... until the natural result is simply buying.