Today it is necessary to rethink video marketing strategies (and content marketing in general), avoiding manipulation and ambiguity and focusing on authenticity in interactions with customers . People are quick to trust, even become attached to. But they want to know if the trust is well placed. The growing popularity of TikTok and BeReal demonstrates that customers want: Content with little or no excessive filtering or editing Recognizable and transparent situations, personalities and values Ban on "ego trip brands" , companies that want to appear "bigger" than they are. If Youtube still maintains a leading position among the most used channels for video marketing initiatives – 92% of digital marketers admit they cannot do without it – TikTok (together with its micro influencers) offers companies the opportunity to reach generations younger.
Basically elusive and mysterious, through marketing campaigns that take advantage of instantaneous or very short-lived videos. This because: Short videos are engaging, easy to create, and mobile number list relatively to stimulate interest and creativity in customers by promoting user generated content (UGC) strategies micro-content was Instagram, with its Reels. The trend will continue to grow , due to the fact that the attention span is decreasing from generation to generation and that almost all influencers already use these formats today. "Social media has connected people by providing a platform to share content.
Digital marketing has integrated social media into sales and customer service processes." Social media trends 2023. The end of an era? Serena Calabro Social media and community marketing consultant 2. Nano influencers and micro influencers Until recently, brands were hunting for influencers with a large number of followers, the so-called macro influencers. Today that is no longer the case. For some time now, the nano influencers (with less than 10,000 followers) and micro influencers (who have between 10,000 and 50,000 followers) have been the most sought after , once again for a question of authenticity , central to any influencer marketing strategy. Laureal Mitz, founder and CEO of Elevate My Brand explains it best: "Authenticity is the key to a true digital presence. For this reason, micro influencers will be central to social.