Email marketing for e commerce Give your audience more choice While the personalization of offers for St. Andrew's Day and New Year's Eve creations will be standard in the case of Black Friday or Cyber Monday it should look different. It should be understood that the nature of these two events is unique. They are a celebration of few days there are incredible promotions. For you this is an opportunity to sell some of your audience something they wouldn't normally buy . Who among us has not once bought something unnecessary just because it was covered by a huge promotion? Therefore first instead of presenting an offer tailored to the client's interests present a wider range of products or services .
Secondly you should offer your audience to buy premium products . If you have regular customers who have so far bought for example perfumes worth up to PLN offer them something from a higher shelf at a discount e.g. from PLN . for PLN . There is a good chance that then they will leave a little more money with you and perhaps they will whatsapp mobile number list find out that sometimes it is worth paying extra for a better quality product and in the future they will decide on a premium product this time at the usual price. Personalization and dynamic content Personalization should be done differently when preparing Christmas or Santa Claus promotions. After all gifts are not bought for oneself but for other people although there are exceptions to this which will be discussed in a moment .
For this reason we encourage you to create e mail templates using the so called dynamic content. Thanks to FreshMail's integration with CRM systems Google Analytics and other data processing tools you can send an e mail with a discount on exactly the items that a given user has previously viewed in your online store. So if a man was looking for a gift for his wife and child he will receive an offer for just such articles. This way you will impress him and show that you know what he needs at the moment. It is worth adding at this point that in some specific industries the message make yourself a gift for Christmas is often heard according to the principle that some goods are best to choose yourself.