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The effectiveness of shop promotion depends on the door it works in and in this article we will discuss it is developed by Ukrainian developers and is most suitable for it. An essential stage of any website or online store promotion is the technical audit and its implementation on the website. All weaknesses of the website are searched during the review process which may affect its progressive development in search engines. These include duplicate pages duplicate meta tags broken links redirects sitemap files server responses etc. It has been proved by practice that the projects on the websites of customers who come to our company for optimization and promotion are bare projects that are not configured in accordance with the requirements of search engines and there are still some technical errors that we have to catch and correct. This in turn increases the time required to achieve positive results and the time required to use additional resources to eliminate errors. Using the platform we are used to the fact that all technical settings are built into the website during its development phase. Initially adapted to search engine requirements which in turn allows the client in the optimization phase.